We are a digital and partnerships shop with the motto:
„IT’S ABOUT DELIVERING VALUE BY CREATING THE RIGHT OPPORTUNITIES AND CONTENT THAT INSPIRE PEOPLE TO INTERACT WITH BRANDS“
We are constantly scanning global digital developments for channels and technologies that are new, up-and-coming, or have already reached a relevant mass of users. We seek to identify those platforms that keep the attention of consumers, the most promising innovative technologies on the market, and where critical user masses develop.
In other words, we are always looking for the white space.
It’s about what others say about you, not just what you say about yourself.
In 2015, SMS Audio by 50 Cent and Reebok announced their cooperation in the HiFi segment. Why these two brands and why this partnership? Because music and fitness are inseparable. Energizing sounds help one prepare to focus and can act as a motivator for excellence. SMS Audio is an audio brand with expertise in high-quality sound and a unique headphone design. Reebok is one of the leading international premium sportswear manufacturers. Together they conceptualized and designed coop headphones, specifically catering towards the needs of athletes, and created a completely new fitness experience. The headphones complement Reebok’s premium range of products and allowed SMS Audio to enter the sports segment, becoming a pragmatic and stylish accessory for athletes to go with their clothes and shoes. The partnership was communicated collectively through the international brand channels of Reebok, SMS Audio and the rapper Curtis “50 Cent” Jackson.
Brands should understand that a marketing or brand partnership is only effective if authentic “coop content” is created and communicated on both sides. Today, every brand should consider whether it wants to be a lone wolf, seeking to attract customers’ attention only through its own communication, or whether teaming up to play with other brands might be the smarter option.
The combination of DIGITAL and PARTNERSHIPS is the form of effective marketing that is here to stay — it works today and it will work in the future.